What Information Do We Collect?

We collect various types of information depending upon how you use our site.

• When you order from us, we collect your name, billing address, shipping address, email address, phone number(s) and credit card number (with expiration date) or gift card number. We also gather information on the person who will receive any gift you send (e.g., that person's name and address) and we will retain a record of your purchases. In addition, if you are a registered user and have signed in when you enter this information, it will automatically be saved in your Wallet and/or Address Book for ease of reference.
• When you become a CupcakeStop registered user, we collect your name, mailing address, email address and password. This information is gathered to make your shopping experience as a registered user as quick and easy as possible.
• Our primary goal in collecting personal information-including your first name, last name, purchase history, phone number(s), valid email and residential address and credit card data-is to provide you with a smooth, efficient, customized shopping experience.
• When you enter a sweepstakes or contest online, we usually collect your name, email address and phone number. We also may ask you for additional information, such as your address, age, interests or product preferences.
• When you open a support ticket, we need your email address to respond, and you also may provide us with additional information to help us answer your question.

What Are Cookies and Do We Use Them?

A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. It holds information a site may need to interact with you and personalize your experience. At CupcakeStop, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain information we need to have in order for you to shop. For example, the Session ID cookie that we ask your browser to hold retains the ID for your shopping cart. Without the Session ID cookie, you can't add merchandise to your cart and carry it to Checkout.

Persistent cookies, in contrast, last from visit to visit; they do not go away when you exit your browser. At CupcakeStop, we use persistent cookies to give you a more personalized shopping experience and to help you navigate our store more efficiently. We will use your information to enhance your site experience. However, you can use our site without accepting a persistent cookie. To do so, you should set your browser options to reject persistent cookies. Alternatively, you can set your browser to notify you when you receive a cookie, which gives you the opportunity to decide whether you want to accept it or not. In many instances, the Help button on your browser toolbar will tell you how you can take these steps.

Cookies can be used by a website to recognize you. But that does not necessarily mean any personal information is stored in the cookies. We store no personal information about you in the cookies. Anything you choose to tell us about yourself (such as your address and email address) is stored safely and separately on our secured servers, and you need to provide a password to access it.

How Do We Use Your Information?

We may use your information in a number of ways, including the following:

• To improve the content on our website. For example, we may use cookies to find out which parts of our site or our products are visited most often.
• To enhance your online shopping experience. For example, we may use it to recognize you and welcome you to the site.
• For marketing and promotional purposes. For example, we send out email and direct mail to our online and store customers about products or events that we think may be of interest to them. We also may send you offers for discounts or free services (e.g., free gift wrap or shipping) on our site or in our stores.

Do We Share Your Information?

The information gathered may be shared with third parties, including responsible companies with which we have a relationship. For example:

• When you make a purchase, we may share information about you and your transaction with other companies for the purpose of processing your transaction, including fraud prevention, vendor direct shipping and credit card authorization.

We also may share your personal information with outside companies that perform services for CupcakeStop. For example, we may retain an outside company to manage a database containing certain customer information or to create and distribute an email offering. In those situations, the outside party is performing work for CupcakeStop, and we include language in our contracts stating that your information is to be used only to provide the services requested by CupcakeStop.

Additionally, we may share account or other information when we believe it is necessary to comply with law or to protect our interests or property. This may include sharing information with other companies, lawyers, credit bureaus, agents or government agencies in connection with issues related to fraud, credit or debt collection.

And in the event that some or all of the business assets of CupcakeStop are sold or transferred, we generally would transfer the corresponding information about our customers.

Please note that in all cases, certain information, particularly credit card information, is never shared with another entity.

What Choices Do You Have Regarding the Use of Your Information?

You can opt-out of email by clicking on the unsubscribe link at the bottom of any email CupcakeStop sends.

Note: Once you have submitted your email opt-out request you should assume that it has been successfully received and your request is being processed. Please allow us 10 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

Can I Access My Information?

If you are a registered user, you can update your information in My Account.

If you have questions about your order, you may check your order status online in Recent Orders.

If you would like, you may also open a support ticket to contact Customer Service.

Is My Information Secure?

CupcakeStop has put in place various physical, electronic and managerial procedures to try to safeguard and secure the information we collect online. For example, encryption is a process by which a message or information is scrambled while it is in transit to us. It is based on a key that has two different parts, public and private. The public part of the key is distributed to those with whom you want to communicate. The private part is for the recipient's use only. So long as you use a browser that allows for encryption, when you send personal information to us, you use a public key to encrypt your personal information. If your information is intercepted during the transmission, it is scrambled and very difficult to decrypt. Once we receive your encrypted personal information, we use the private part of our key to decode it.

Please note however that while we implement many security measures on this site, 100% security cannot be guaranteed.